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Direct Response Media Blog

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Welcome to the New Era of Media Buying... Pay Per Click TV Ads
Posted by Jonathan Rolley on Apr 4, 2017 1:13:56 PM

We recently worked with the marketing manager of a company who was fixated on traditional TV metrics, such ...

A Valuable Lesson from the Go-Kart Track
Posted by Jonathan Rolley on Mar 5, 2017 10:32:24 AM

Last Friday, the DRM team organised a go-kart session as a reward for their collective efforts. As ...

6 Things I Learnt from a Week of Meditation in Nepal
Posted by Jonathan Rolley on Aug 11, 2016
TV Advertising Tip 4 - If it barks, it's a dog
Posted by Jonathan Rolley on Jun 26, 2016
How Effective Pre-Roll Ads Can Boost Your Direct Response Marketing
Posted by Jonathan Rolley on Apr 21, 2016
TV Advertising vs Online Video: How Do They Compare?
Posted by Jonathan Rolley on Apr 11, 2016
TV Advertising and Its Relationship with Online Marketing
Posted by Jonathan Rolley on Apr 4, 2016
TV Advertising Tip 10: Trust your numbers, not the networks
Posted by Jonathan Rolley on Apr 4, 2016
TV Advertising Tip 9: It's not about you; it's about your customer
Posted by Jonathan Rolley on Apr 3, 2016
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