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Media Test Score & Data Modelling
Web . Television . Radio . Social .
DRM’s Radio analytics platform allows our clients to measure the response, lead generated and ROI for every single spot that goes to air. We measure this in a digital metric, so you can understand the CPR or Cost Per Response for the below criteria:
‘I’m so proud of the team. We’ve created an environment & culture that’s filled with passionate people, who love our clients and helping others grow’Jonathan Rolley - CEO, DRM
We are obsessed with creative performance, testing and measuring the response rate of creative messages. Our team continually split test small creative changes across both digital and traditional media, to understand which messages are engaging our prospects in real world. The team have developed a baseline response rate for virtually every product category, so we know if a creative is performing better or worse than other brands in that category.
In today's advertising age, there are thousands of digital advertising options at our disposal. Understanding which options will deliver the greatest impact and MROI (Media ROI) is vital. Whether it’s social, PPC, SEO, programmatic video, or eDM, knowing the impact digital medium has on building your customer base is incredibly important.
Understanding the performance of your campaign versus your competitors is vital. WE have created a benchmark for virtually every product category. If you want to learn if your response rate is above or below your competition, we would be happy to assist.