TV advertising was once known as the ‘king' of all mediums. In today's advertising economy, TV advertising still accounts for over 50 cents in every advertising dollar that is invested. What most clients don’t know is how they can increase their advertising performance to boost their ROI in just 3 easy steps.
There are 3 key elements to TV advertising, which will ultimately determine your performance and associated ROI:
- Creative: Consider the message that you will be promoting through your branding to solve the consumer's problem when they are considering which product to buy. There is a specific direct response formula in DRTV advertising, called a value matrix, which is leveraged to ensure that the consumer takes immediate action in response to your TV advertisement.
- Media Placement: This is where we select which networks you will buy on, what day of week, time of day, programs, position in break and how many spots to run in any particular program. Changing your media strategy and network selection can dramatically increase your performance.
- Data Analytics and Optimisation: After each of your TV ads has gone to air, you must measure the direct impact that this has on your website or call centre. Without these data analytics, brands have little idea as to the effectiveness of their media placement and creative. If you cannot measure the difference between one network over another, you could be restricting your results by 30-120%.
Generating a response from TV advertising requires detailed media planning and a constant measurement of performance. By incorporating the above 3 tips into your marketing strategies, you will see a dramatic increase in your ROI.
To discover more secrets to boost your ROI from TV advertising, download our free ebook now.
