Video marketing is not a new concept to the marketing sphere, but the strategy we use to implement video into our marketing mix is always changing.
2020 has seen an increase in video marketing, both in usage and spend, with plans to keep increasing throughout 2021. This has helped to cement video as a staple in the marketing industry for marketers and consumers.
We are here to tell you about video marketing strategy and how it can deliver on ROI in today's marketing industry.
What is Video Marketing?
Video marketing is a strategy that falls under digital marketing, where videos are used to raise awareness, create engagement and drive sales. These videos are often used to keep a business’s target audience engaged with a brand while marketing their product or service. Here are the benefits of video marketing, and why it's relevant today:
#1 Increase Lead Generation
Video marketing is a powerful tool to keep your sales funnel full. 83% of marketers claim that video helps with lead generation and according to Optinmonster, video marketers get 66% more qualified leads per year. Video marketing is successful in generating new leads as it provides an audience with a digestible piece of information that can succinctly answer brand questions.
#2 Speaks to Demand
In short, people enjoy watching video content—with 72% of people preferring to learn about a product or service by watching a video. Globally, users spend nearly 8 hours a week watching various types of video content, up 16% from 2019. Video content can help a customer visualise themself with your product, giving them a taste of how it will add value to their life. This can be through an ad, a product tutorial or a customer testimonial.
#3 Enhance Engagement
Videos help keep users on your website longer and also keep them more engaged. The average user spends 88% more time on a website with video. It’s estimated that by 2022, 82% of the global internet traffic will come from video streaming and downloads. The trick to video content is that it should do more than inform and educate a target audience. A video needs to be relatable and to tell a story. To be truly successful, a video needs to speak to an individual, not a mass audience.
It's clear that video marketing is still incredibly relevant in today's marketing sphere. It increases lead generation, speaks to demand, and enhances engagement, leading to a higher ROI.
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