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Direct Response Media is a performance advertising agency based in Melbourne

Why work with us?

About us

We're an advertising agency who has a proven track record of helping buisnesses grow. We firmly believe in agencies being held to account, for the results they achieve. This is why we prefer a remuneration structure based on outcomes delivered, rather than a tyrpical service fee or rebate. We back our selves to deliver and love to have our skin in the game. 


Advertising Agency

We firmly believe that the function of advertising is to drive sales, as a key driver for business growth and scale.  Direct Response Media is full service marketing and advertising agency Melbourne, servicing clients throughout Australia and the APAC region. We specialise in lead generation and performance marketing.  It is our belief that an agency should be accountable for the outcomes they deliver and remunderated accordingly. Ask us about our pay on performance remuneration model.  

Some of our clients

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See why Direct Response Media is the right partner for you

Creative & Production

We are obsessed with results and increasing performance. Understanding the challenges of both the advertiser and their client are vital. We help solve problems. Our creative process is designed to have the audience take action and respond to our messaging favourably. 

  • Research & Analysis
  • Value Matrix Creation
  • Unique Proposition
  • Concept Development
  • Copy-writing
  • Production: TV, Radio, Video & Digial Assets

Growth Strategy

The fuel for business growth is high increasing quality lead generation. We carefully map out the growth curve, define the path to achieve the objective at a sustainable cost to acuire. 

  • Clearly Define the Problem + Desired Objective
  • Research + Customer Insights
  • Strategise
  • Innovate
  • Implement
  • Measure
  • Optimise
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Effectively targeting prospects is one thing, know where they are located and eliciting engagement or response is another. Clearly identifying which media channels will both reach and engage our intended audience is vital to success

  • TV, Radio, Outdoor & Print
  • DRTV: Direct Response TV
  • Paid Search / Search Engine Marketing
  • Digital Media - Programmatic Online Targeting & Retargeting


what clients say about us

‘Within a month, Jonathan and his team increased our Paid Search Performance by over 20%'

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Society One - Jessica Yang

‘DRM brings such a diverse mix of expertise to the table and empowers us to make strategic decisions. Exodus is a young brand in Australasia and we partnered with DR several years ago to help us meet aggressive growth plans'

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Exodus Travels - Louisa Day

‘DRM continually focus on increasing ROI & Lead Gen from our Above the Line activity. DRM's approach to media was both refreshing & vitally important for an internet startup like ours'

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iBuildNew - Daniel Peterson

‘Direct Response Media helped us reallocate our Marketing investment from Direct Mail into TV advertising. DRM helped us reduce both our CPL and CPA, with results only getting better with each consecutive month'

Install A Veranda - Justin Cannon

'As a charity, ensuring every dollar works is vital to our business. Partnering with DRM was a no brainer for us, our results and media ROI continue to get better with each year that passes which is a credit to the specialist knowledge DRM posses ’

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Save the Children - Nairn Miller

DRM has helped us Analyse & Optimise our offline media investment for lead generation. Since partnering with DRM, we have seen a significant increase in Advertising ROI

IMB Bank - Jason Lima


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Have Questions?

Give us a Call! Speak with one of our skilled Media & Marketing Growth Advisors who will answer any questions you might have about working with us.


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