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Direct Response Television Advertising
There is a fair chance most Australians have heard of the George Foreman Grill, the Nutribullet and Proactiv – and the reason is Direct Response TV advertising.
Direct Response TV (DRTV) campaigns help launch brands and products for a wide variety of niches. DRTV is television-based advertising that encourages viewers/consumers to take immediate action. This action can be to make a phone call, visit a website or, in some other way make a purchase, vote, register, schedule an appointment, request additional information or take another desired action. Now.
Often DRTV, or infomercial advertising, is a component of a much larger, integrated, multichannel campaign that brings together a customised and ideally, an effective mix of advertising vehicles that will deliver the best results for a particular brand, product and/or service.
I’m so proud of the team. We’ve created an environment and culture filled with passionate people, who love our clients and love helping them achieve a greater level of success.Jonathan Rolley - CEO, DRM
Direct response television campaigns come in two different formats: Short-form and long-form. The most common DRTV formats are called short form, which are 30-second, 60-second, 90 second or even 120-second spots. These short form formats give the audience plenty of information about a product and invite them to respond. There is also long-form formats, where campaigns can include up to half-hour paid programming episodes that give the audience great detail into the product or service, mention all the specific benefits, give you before and after examples and usually include testimonials of the product. Most DRTV advertising commercials include an offer for the consumers to buy the product or service or contact the company for more information.