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Media

We are a specialist media buying agency. We specialise in media that influences consumer behaviour and increases lead generation, sales and business growth. Depending on the creative message and target market, our media mix varies. As an agency, we specialise in high ROI mediums such as DRTV, Programmatic TV, Radio Advertising, Print, Outdoor, Social, Direct Response Mobile and Digital Targeting.

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Results. Results. Results.

No prizes for guessing what we bang on about here at DRM. When we guarantee new clients a 30% ROI increase, we’d better be able to back it up with an impressive media strategy. Whether it's TV, Radio, Programmatic TV or Social, if you are looking to acquire new customers and increase sales...you've come to the right place. 

The buzzword is “optimisation”.

Key is optimisation across all channels. It takes expertise, vigilance and smarts to get clients the reach, frequency, response and acquisition numbers that are above their expectations.

And we walk the walk. We’re very transparent. DRM will integrate your sales and revenue data into our dashboard reporting and provide you with full P&L visibility into your media investment. 24/7. We want your advertising to be accountable and we want to be able to show you real results in real time.

Being independent helps. A lot. We don’t have stacks of unsold media to unload. No parent or global agency insisting we buy through them. We’re flexible, agile and able to take advantage of media opportunities without any hidden agendas.

And that drives unprecedented revenue for our clients.

DRM uses all broadcast, subscription and local properties. We know response and media trend data and can provide you with robust insights on how, when and where to reach your consumer, with rates that allow optimum ROI.

Then we back it up with analytics and consumer segmentation that keep you in the picture of exactly what your advertising budget is achieving.

DRTV  

DRTV

We’re influenced by numbers, results and ROI. Digital advertising has enjoyed steady and increased growth over the past decade, and for some products and startups, it’s a very low cost of entry and helps establish a customer base. But the reality is, TV is still the king of reach and scale.

Remember our “30% increase in 3 months guarantee”? We couldn’t make that promise to existing TV advertisers, if it were not for our expertise in creating and planning TV ads that are designed and placed to maximise the response and ROI. We do Direct Response radio. We do Direct Response Digital. We put together multi-channel campaigns. We monitor results from all of it. We are not concerned by the type of media, only outcomes. As it stands today, TV and DRTV is the undisputed heavyweight champion of performance.

Australians spend 2 hours 39 minutes on average, per day watching TV. 90% of it is watching live broadcast TV.

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“The trouble with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say.” David Ogilvy

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Programmatic TV 

Programmatic TV (PTV) is probably the most misunderstood term used in advertising today. At its core, Programmatic TV is an automated process of buying demographic TV audiences using bid-based software platforms.

Programmatic TV advertising is not designed to replace traditional buying. Rather, it’s a complimentary method of efficiently purchasing TV by automating many of the labour-intensive, time-consuming processes still associated with traditional buying: sales reps, phone calls, paperwork, etc.

PTV fully automates the buying and selling of spot times and drastically improves efficiencies for both the advertiser and network. Additionally, Programmatic TV has the ability to layer first and third party audience segments from the digital world onto broadcast media to deliver more on-target messaging and greater audience response. PTVs unique combination of efficient rates and targeting are fuelling its rapid growth in the media landscape.

At DRM we are big believers in the future of PTV, especially as we integrate our proprietary TV analytics software into performance optimisation buying platforms. The age of Artificial Intelligence TV is upon us.

 

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Radio Advertising

It may surprise many marketers to know that radio advertising delivers results on par with 20 years ago. Although considered 'traditional' and out of favour with digital marketers, this incredibly personable medium can deliver tremendous results with the right message. 

 Used well, radio can be an incredibly intimate medium. People listen to the radio is their cars at home and also in the workplace. Listeners can engage in talkback, they know their network and on-air talent. Radio is an opportunity for advertisers to build a relationship with a regular audience. 

We’ve seen incredible results (that word again) with clients using a radio/TV combination – literally halving their previous CPR (Cost Per Response).

 

To get you on the pathway to neuromarketing and advertising success, we are offering a FREE Consultation with our top neuromarketer to review your current advertising material.

CALL 1300 857 467
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Have Questions?

Give us a Call! Speak with one of our skilled Media & Marketing Growth Advisors who will answer any questions you might have about working with us.

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FREE Assessment

Let us show you how you can grow your business with performance advertising.

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Find out how we can help you grow your business.