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Do Small Changes to TV Advertising Make Any Difference?

Jonathan Rolley
Jonathan Rolley Posted on Mar 1, 2016, 8:30:00 AM

Every marketing manager is required to drive lead generation and increase sales. However, with most marketing budgets remaining flat and an increase in expectations, how do you increase your lead generation and sales volumes? 

With the latest data science technology, it is now possible to measure the response rate for all TV ads that go to air. This data science technology measures how many consumers took action after each and every spot has gone live. By measuring these data analytics in detail, we can establish an average response rate that a creative will deliver. This response rate is incredibly important for TV advertising. If we know that the TV media buy will reach 10 million viewers, we want to know what percentage of the audience will take action. These data analytics allow TV advertisers and marketing agencies to accurately forecast how many sales and how much lead generation will eventuate for a pending campaign.

Direct Response Media has measured response rates from dozens of TV advertisers over many years. It has also allowed us to gain a deep insight into the impact that small changes can have on response rates. We have run numerous tests, where small changes with creative messages have been made, to see what impact these will have on the response rates. The findings and results are staggering, as with subtle changes to the tonality, backing music, screen visuals and the addition or removal of specific words, these small changes can have a dramatic impact on your response rate and TV advertising performance. 

If you are interested in learning more about how small changes to TV advertising can have a big impact on your response rate and ROI, please feel free to reach out to our team for a detailed presentation.

For a FREE Performance TV assessment, to learn how you can increase your Direct Response (DRTV) performance, please click the below link:

FREE Performance TV Assessment

Jonathan Rolley
This post was Written by Jonathan Rolley

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