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Analyse the Impact of TV Advertising on Your ROI

Jonathan Rolley
Jonathan Rolley Posted on May 26, 2015 3:01:00 PM

TV advertising and marketing specialists can use our online micro-attribution tool to analyse ROI from their TV advertising campaigns. With the help of customised DRTV data analytics, advertisers can now work out high quality, granular attribution data to boldly assert the value of their TV ad spends.

a man sitting on a chair surrounded by tv screens

Leading e-commerce businesses are using modern technology to increase profit from their TV advertising investments. We see scenarios on a regular basis where the ROI performance metrics vary between major television networks. These TV advertising ROI numbers can differ by as much as 1,200%, with all other traditional TV buying metrics (CPM, Audience, spotcost) considered equal. By analysing and optimising your TV advertising schedule for performance, there are several key elements you must take into consideration such as which days, day-part, network and programs are driving the greatest ROI. By optimising the media schedule to increase activity with the best performing network, time of day, day of week, creative etc. clients can enjoy a monumental uplift in results without increasing their overall marketing budget. This technology is relatively new and companies are still learning how best to leverage the insights.      

Working with Direct Response Media, a trusted advertising agency who has worked with similar businesses to yourself to accelerate lead generation, is essential to ensuring optimum results as an essential part of your marketing strategy.



If you're open to discovering the secrets to drastically improving your DRTV performance, with direct increases to return on investment, from a leading Melbourne advertising agency, please download our FREE e-book now.

  


 

Jonathan Rolley
This post was Written by Jonathan Rolley

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