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How TV Advertising Data Analytics Boosts Your ROI

Jonathan Rolley
Jonathan Rolley Posted on Jun 4, 2015 2:48:00 PM

If you're in a dilemma as to which television commercial to allocate a higher budget to in order to boost your ROI, then you're in need of a TV advertising data analytics platform that's specially tailored for you.

Over the past couple of years, we have implemented a customised TV data analytics platform for TV advertisers in Australia. This solution offers marketing specialists and advertising professionals the tools and data science needed for efficient TV advertising direct response attribution. This state of the art, web-based, data analytics solution provides you with granular data about the effectiveness of your TV advertising spends.


A computer screen with 'Campaign Performance' and a chart that shows high performance

Our data science solution is very user-friendly and can quickly increase the ROI from your TV advertising campaigns. It essentially provides you with the precise data about the performance and ROI of each spot, day-part, day of week, network, environment and creative. These data analytics enable you to filter out low-performing creative or placements, whilst increasing your exposure to more effective programming. Our analytical tools will help you to measure and optimise your TV advertising investments to enhance ROI. We have helped clients to improve their TV advertising performance by 30-120% with just a couple of quick optimisations.

If your business is yet to embrace the changing face of TV advertising, it’s time to move, before your competition utilises this data science as an essential element of their marketing strategy to drastically increase their return on investment.


If you're open to discovering the secrets to drastically improving your TV Advertising performance, with direct increases to return on investment, from a leading Melbourne advertising agency, please download our FREE e-book now.  



 

Jonathan Rolley
This post was Written by Jonathan Rolley

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