Most marketers understand that customers are complex and often appear irrational - by leveraging the latest scientific advertising and neuromarketing learnings, marketers can now systematically change behaviour.
Did you know that neuroscience and technology are reshaping the advertising industry?
Neuroscience is the understanding of how the human brain interprets, processes and implements messaging. Advertising is about influencing and changing consumer behaviour. If you would like to learn more about how Neuroscience is helping advertisers increase their customer base, this is a must-read.
Discover how Neuromarketing – research methodology uses neuro science techniques and technology to study consumer’s brain responses to brands, advertising and shopping habits in order to help researchers discover new answers to those perennial marketing questions.
Direct Response Media (DRM) is a full service marketing & media agency. We partner with clients across Australia and New Zealand, who are obsessed with both increasing their lead generation and with squeezing every last dollar out of their marketing budget. We enjoy working with clients who are either looking for aggressive growth or who want to consistently improve their marketing ROI.
Our existing clients are our best advocates, as delivering results and servicing their needs for growth is at the heart of our offering. This (dare we say it) “passion” is perhaps the reason why DRM has achieved a 92% client retention rate since our inception.