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Tired of not knowing the exact tactics that are used to increase leads and revenue? Download this free E-book to discover the strategies that have been tested over the past 7 years and have been used by our 8,000+ customers to generate more than 9.8 million+ leads.


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Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

In this guide, we will expose the top 30 techniques marketers should utilise to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by our 8,000+ customers to generate more than 9.8 million leads last year.


Lead Generation Tips

What You'll Discover in This E-Book

  • How to Creating Irresistible Offers

    If you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers. When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether they are white papers, free trials, memberships, sales promotions, or downloads, these irresistible elements can overcome a lead’s typical friction, doubt, or concern. Why do these elements work? Because they trigger a physiological reaction that makes an offer more valuable. People need to perceive the value of your offer to be greater than what you’re asking for in return. The higher the perception of value, the more irresistible the offer. This chapter will dive into just how you can create irresistible offers.
  • Calls-to-Action that Rock

    Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless. CTAs can be used on product pages (non-landing pages), in display ads, email, social media, direct mail and pretty much anywhere you can market your offer. But not all CTAs are created equal. In a world where every brand is fighting for consumers attention, it’s critical that prospects choose your offer over your competitors. In this guide, we’ll uncover tips to creating CTAs that rock.
  • Landing Pages that Convert

    Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate. What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.
  • Optimised Forms

    Forms are the key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe to your site or download an offer. This chapter includes tips on how to build great landing page forms.
  • Multi-Channel Lead Generation

    Your website isn’t a silo. Marketers must utilise many other channels in order to maximise their lead generation efforts. In this sense, a channel might be a retail store, a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix. In this last chapter, we will briefly cover a few channels that help businesses generate the most amount of leads.


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About Direct Response Media 

Direct Response Media (DRM) is a full service marketing & media agency.  We partner with clients across Australia and New Zealand, who are obsessed with both increasing their lead generation and with squeezing every last dollar out of their marketing budget. We enjoy working with clients who are either looking for aggressive growth or who want to consistently improve their marketing ROI.

Our existing clients are our best advocates, as delivering results and servicing their needs for growth is at the heart of our offering. This (dare we say it) “passion” is perhaps the reason why DRM has achieved a 92% client retention rate since our inception.